Essential Sales Books by Jeffrey Gitomer
a list by Eric Mueller, airplane and bedtime reader
Every book from Jeffrey Gitomer is a treasure trove. His "little book" series (named for their physical size, not amount of information!) is targeted, concrete sales advice on a variety of topics... as a small business owner, I swear by these books, and believe that anyone who is selling anything (be it a product, your company, or even yourself) deserves to read these classics.
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onMouseOut="window.status=''; return true;" rel="nofollow">Little Red Book of Selling: 12.5 Principles of Sales Greatness
by Jeffrey Gitomer
Amazon says:
Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment -- and the rest of their lives.
You may also like the accompanying volume, the Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money.
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220 page hardcover
|price varies
|107 reviews
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by Jeffrey Gitomer
Amazon says:
People in all kinds of jobs, in big and small companies career builders, sales people, and aspiring executives will love this edgy, practical, and fun book. In the spirit, style, and format of the bestselling Little Red Book of Selling, the country's #1 sales trainer, Jeffrey Gitomer, offers a fresh take on networking and connecting your way to success. The Little Black Book of Connections is based on the power of give value first. It's about how you can climb the ladder without stepping on people's backs. It's about how to earn the respect of a powerful mentor without begging. It's about how to build stronger relationships with customers, bosses, co-workers, vendors, friends, and family. It's about being in the same room with powerful people. It's about how to connect and how to not connect. It's about how to say the right things to the right people in the right circumstances to make the right impression.
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220 page hardcover
|$13.57
|74 reviews
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by Jeffrey Gitomer
Amazon readers say:
"If you thought the power of positive thinking was of inestimable value, try yes attitude." "A do good book, not just a feel good book." "Jeffrey Gitomer's best book to date." "This book changed my life!"
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208 page hardcover
|$13.59
|66 reviews
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by Jeffrey Gitomer
Amazon readers say:
"This book makes sense and the references help too." "Useful for anyone who is in the business world." "Harvard masters in psychology of influence & persuasion - thumbs up." "Another in a series of big winners, although the book is small!"
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220 page hardcover
|$13.59
|67 reviews
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by Jeffrey Gitomer
Amazon readers say:
"Quick, worthwhile read." "Sound principles updated for today's world." "Not a classic but worth the time and money." "Full of gems of wisdom & ideas."
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220 page hardcover
|$13.59
|16 reviews
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by Jeffrey Gitomer
Since its initial publication in 1994, Jeffrey Gitomer's THE SALES BIBLE has sold over 117,000 copies, and another 100,000 in paperback. But in the 13 years since then, Gitomer has made himself into a sales powerhouse with huge success around an inventively packaged series of books, with his classic THE LITTLE RED BOOK OF SELLING at its heart. Now at last, Gitomer has taken the title that began it all, and has completely revised it. The Sales Bible is totally reworked to fit into his line of bestselling sales titles. It's sure to be THE must-have title for sales professionals worldwide who've already come to know and trust Jeffrey's inventive, irreverent sales wisdom through his "Little [Color] Book of..." series.
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304 page hardcover
|$19.77
|24 reviews
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by Jeffrey Gitomer
Amazon says:
To longtime sales and customer-service pro Jeffrey Gitomer, boasting about a near-perfect customer-satisfaction rating of 97.5 percent is a major mistake. "That means 2.5 percent of your customers are mad and they're telling everyone. And 97.5 percent of your customers will shop anyplace the next time they go to market for your product or service." Based on a philosophy that's been developed through his syndicated business columns and the more than 150 seminars that he gives each year to companies such as Radisson, Sony, NationsBank, and Time Warner Cable, the book outlines his formula for making customers so faithful they "will fight before they switch--and they will proactively refer people to buy from you."
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288 page hardcover
|$19.80
|77 reviews
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by Jeffrey Gitomer
Amazon says:
The collection features the Little Red Book of Selling, Little Red Book of Sales Answers, Little Black Book of Connections, Little Gold Book of YES! Attitude, and Little Green Book of Getting Your Way. Additionally, a Gitomer training DVD is included.
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hardcover
|$62.99
|2 reviews
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Flashlight Worthy.
Recommending books so good, they'll keep you up past your bedtime.
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I live in Los Angeles, where it's not really about reading, it's about movies -- yet given the choice, I usually prefer to curl up with a good book. Most of my reading gets done on airplanes or laying in bed in that quiet hour right before lights-out. I'm also known to collect pretty much every book having anything to do with Disney's theme parks.
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