According to the folks at Conversion Rate Experts, these are the must-have books for web marketing... and if you're at all interested in improving your site's conversion or SEO rankings, you owe it to yourself to visit their site.
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onMouseOver="window.status='http://amazon.com/dp/0470130652'; return true;"
onMouseOut="window.status=''; return true;">Web Analytics: An Hour a Day
by Avinash Kaushik
Amazon readers say:
"Extensive and relevant." "Great source for researchers." "Well written as well as the best hands-on guide on the subject." "Leveraging the power of web analytics."
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480 page paperback
|$19.79
|56 reviews
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onMouseOut="window.status=''; return true;">Innovation and Entrepreneurship
by Peter F. Drucker
Amazon readers say:
"Classic entrepreneurship book." "Excellent framework for innovation."
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288 page paperback
|$11.53
|5 reviews
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onMouseOut="window.status=''; return true;">The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
Amazon readers say:
"A great book for anyone in charge of anything." "Will shape the future of your business and your life." "A must read. The best business book for startups." "Amazing! I was truly inspired!"
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268 page paperback
|$11.53
|303 reviews
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onMouseOut="window.status=''; return true;">Ultimate Guide to Google AdWords
by Perry Marshall, Bryan Todd
Amazon readers say:
"Very thorough and effective introduction to Google AdWords." "This is a must for search engine marketers!" "An absolute must for anyone getting started in AdWords." "Timeless (and priceless) information."
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304 page paperback
|$16.47
|73 reviews
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onMouseOut="window.status=''; return true;">My Life in Advertising and Scientific Advertising
by Claude Hopkins
Amazon readers say:
"Dense with profound understanding of human nature." "The source of modern successful advertising." "Advertising is salesmanship; Hopkins is formula for success." "One of the best advertising books I have ever read."
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318 page paperback
|$10.17
|17 reviews
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onClick="javascript: pageTracker._trackPageview('/to_amazon/MustHave_Books_for_Web_Marketing/Dont_Make_Me_Think_A_Common_Sense_Approach_to_Web_Usability');"
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onMouseOut="window.status=''; return true;">Don't Make Me Think: A Common Sense Approach to Web Usability
by Steve Krug
Amazon readers say:
"Concise & entertaining." "Should be the driver's license for web development tools." "Great read for the whole development team." "The unwashed will finally understand usability."
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216 page paperback
|$26.40
|427 reviews
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onMouseOut="window.status=''; return true;">Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
by Tim Ash
Amazon readers say:
"Finally -- a real guide to landing page testing." "The quickest way to increase conversion rates." "Comprehensive and very readable." "Way beyond A-B split testing."
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384 page paperback
|$19.79
|20 reviews
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onMouseOut="window.status=''; return true;">Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
by Lance Loveday, Sandra Niehaus
Amazon readers say:
"Tightly-focused web marketing guide." "Easy to consume web strategy knowledge." "Great book; a must for e-commerce." "If I could only recommend one web marketing book, this is it."
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216 page paperback
|$26.39
|23 reviews
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onMouseOut="window.status=''; return true;">The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
by Seth Godin
Amazon readers say:
"Read The Dip. Then wait a few days and read it again." "Good advice for someone starting a career." "Short but valuable." "Focus on your niche & quit to succeed."
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96 page hardcover
|$9.76
|114 reviews
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