The Art of Being an Entrepreneur

shelved under Business and Self-Help

Whether you’re just considering self-employment or are already running your own World Headquarters, these books belong in your library. Every one is both useful and inspiring. Best of all, they were written by successful entrepreneurs who simply wanted to share what they’ve learned.


You, Inc.: The Art of Selling Yourself

by Christine Clifford Beckwith, Harry Beckwith

This lawyer-turned-marketing-consultant and his wife offer terrific advice on communicating, relating and selling yourself. In true Beckwith style, this book is a collection of pithy chapters built around good storytelling. And, yes, you’ve probably heard some of it before, but you probably haven’t heard it in such an interesting way.


Growing a Business

by Paul Hawken

Hawken once said, "I believe that most people in new businesses, and some in not-so-new businesses, don’t feel connected to the conventional wisdom... as if a small business is just a flake chipped off the larger corporate world." Happily, Hawken has given us an alternative to standard business fare with this brilliantly wise and useful exploration of bringing an idea to life.


The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business

by Steven D. Strauss

This book will answer your thorniest questions, give you a cornucopia of resources and make your entrepreneurial journey serene. In addition to lots of nuts and bolts, this juicy handbook also has information on green businesses, e-commerce and other Twenty-first Century business building tools.


The Element: How Finding Your Passion Changes Everything

by Lou Aronica, Ph.D., Ken Robinson

The subtitle is, "How Finding Your Passion Changes Everything." What more do you need to know?


The War of Art: Break Through the Blocks and Win Your Inner Creative Battles

by Steven Pressfield

The War of Art will help you identify — and overcome — the resistance that is holding you back. It’s also my candidate for Book of the Decade. Quite simply, the most profound explanation of resistance that I’ve seen with wise advice for moving past it.

This book also appears on 11 Great Books for Unconventional Living


The Creative Entrepreneur: A DIY Visual Guidebook for Making Business Ideas Real

by Lisa Sonora Beam

This gorgeous book is designed to help artists think more like an entrepreneur. It can also help entrepreneurs think more artistically. Since the first step to bringing an idea to life is to get it out of your head and onto the page, this guide will show you how to do that beautifully. This award-winning book is a huge favorite with my entrepreneurial friends.


A Whole New Mind: Why Right-Brainers Will Rule the Future

by Daniel H. Pink

This book has the provocative subtitle "Why Right-Brainers Will Rule the Future." An insightful discussion of what it will take to succeed in a changing world. Whether you want to be a one-person operation or manage a staff, this is essential reading for understanding the trends that are shaping the future. It might also trigger some right brain thinking as you read.


Marketing That Matters: 10 Practices to Profit Your Business and Change the World

by Eric Friedenwald-Fishman, Chip Conley

Marketing That Matters is a refreshingly sane approach to marketing for entrepreneurs who want to make a difference while making a living. Full of great ideas you can adapt from two street smart entrepreneurs.


Small Is the New Big and 183 Other Riffs, Rants, and Remarkable Business Ideas

by Seth Godin

This Seth Godin title is a collection of the prolific author’s blog postings. There’s not much rhyme or reason to the book, but it’s great fun to read since it’s full of good ideas and examples. It’s the perfect book to grab if you need a bit of entrepreneurial inspiration.


Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business

by Francis Wilkinson, Lynda Resnick

This may be the most readable marketing book ever written because Lynda Resnick has a terrific story and tells it brilliantly. A lifelong serial entrepreneur, Resnick shows us how marketing can be fun, creative—and profitable, of course.